Blake's book convinced us not to wait. He didn't. His TOMS one-for-one model doesn't quite work for us: We don't know that anyone NEEDS lip balm the way they do shoes (someone correct us if we're wrong!) So instead of donating lip balm, we'll donate money.
For every lip balm sold to customers through us, we will donate $.50. For every balm we sell at wholesale, we'll donate $.25. The money raised from last week's fair through the end of November will go to GrowNYC's fund to help farmers who need help after Hurricane Irene.
So far, we've raised close to $50. It's not much but it's a start. Thanks, Blake, for the inspiration.